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The Big Game: How will you be watching?

Football fanatics and indifferent bystanders alike tune in each year to watch the biggest football game of the year. Many factors - from the excitement of the sport and the comradery of watching with friends and family, to the entertaining halftime show and the gut-busting commercials - make the event compelling enough to draw, on average, more than 100 million viewers in the United States annually to their television screens to tune into the big game, according to Nielsen.

This year, BetStars spoke to more than 1,000 New Jersey residents, over the age of 21, to gain insight on what excites fans the most, what grinds their gears, and what their betting, watching and eating habits are when it comes to the big game.

With online sports betting available in New Jersey for the first time, this year's event is set to be the most bet on in history. Half those surveyed intend to place a bet on the game this year, with one in 10 doing so online.

It's not just the winner and MVP that people will bet on, one in 50 people intend to bet on both the length of the National Anthem and the color of the Gatorade at the end of the game, if available.

Coming off of a thrilling overtime win against the Kansas City Chiefs, the New England Patriots are, at time of writing, 2.5-point favorites over the Los Angeles Rams. Both teams have leaned heavily on the run game through the playoffs, the Rams leading all post-season teams with 175 yards per game on the ground with the Pats ranked second at 166. As expected, feature running backs Todd Gurley and Sony Michel are favorites to open up the scoring with the game's first touchdown, both priced at +700.

Check out some of BetStars' exclusive Odds Boosts on the Super Bowl below:

Jared Goff & Tom Brady to have 400+ passing yards each +4000

Brandin Cooks, Chris Hogan & Julian Edelman all to score TDs +900

Tom Brady 300+ Passing Yards, Julian Edelman 100+ Receiving Yards +200

BetStars' insight also revealed some interesting viewer habits. During the game, only one in 10 will watch the game alone, while two-thirds of residents will watch it with friends or family. More than anything, the commercials and halftime show are the most popular reasons as to why people watch. In fact, two out of every five New Jersey residents don't watch for the game itself - of the 1,000 people asked, only seven percent said they're watching to see the Patriots play the Rams.

For the fans who are in it to see their favorite team win (or their least favorite team lose), there's a fair amount of superstition and ritual that goes into viewing the game. Fifteen percent of people admitted that they will either sit in the same spot, eat the same food or have the same drink every year. And what are they eating? Our results show that chips and dip will be the most popular food of choice for Americans. Despite the usual food frenzy that follows the Super Bowl, one in 100 people won't eat at all while the game is on.

A truly global sporting event, and one of the most exciting sports events of the year, it's no surprise that sports fans are looking to enhance their enjoyment of the Big Game through betting. For those planning to get in on the action this year, BetStars has an extensive range of markets and promotions, including up to $500 in free bets on sign up, to make the experience even bigger and better.

Andrew McDermott
@a_mcdermott in NFL