UFC and PokerStars team up for first official poker sponsorship
UFC®, the world's premier mixed martial arts organization and PokerStars, the flagship poker brand of The Stars Group and the largest poker site in the world, today announced a new marketing sponsorship.
Under the terms of the agreement, PokerStars becomes UFC's first-ever 'Official Poker Partner', creating a new sponsorship category. PokerStars will have a branded presence inside the world-famous Octagon® at UFC's final Pay-Per-View event of 2018, UFC® 232: JONES vs. GUSTAFSSON 2, which takes place from T-Mobile Arena in Las Vegas on Saturday, December 29. Additional partnership activations for the event will include the integration of PokerStars branding during UFC's telecasts, as well as digital and social media, and other promotional opportunities.